Written work to foster credibility with your ICP
Service
Establish you and your team as thought leaders that share the same beliefs as your target audience.
When running paid social for B2B SaaS we don't want to ram cold audiences into convert now messages until they relent. It's a turn-off for most and leads to wasted spend. Instead, we prefer to warm them up with edutainment content that includes well written, original articles and blogs. As an added bonus, they're also SEO friendly.
Reduce your customer acquisition cost by up to 80% with the BELT Method.
The 4 steps to transition a person from stranger to buyer with paid social.
BELT
Aligning your message and objectives for your audience at the right time.
01
Help the audience believe they have a need that your business can potentially fulfill.
02
Help the audience to evaluate why your offer is best positioned to give them the solution they need.
03
Lead the audience to your solution or offer them something of value in exchange for their information.
04
Help the audience to do business with you through offers and retargeting.
Want to chat about paid social for B2B SaaS?
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