We deftly create a bridge between downtime and business time with edutainment and then capture leads.
Most social media users aren't there to make a B2B buying decision. They're in their downtime, unwinding, so we need to find a way to shift their mindset to business without it being a jarring or unpleasant experience. One of the primary ways we do that is with quizzes and calculators, they're familiar social content and their entertainment value makes them palatable enough for prospects to stop social scrolling and engage.
Reduce your customer acquisition cost by up to 80% with the BELT Method.
The 4 steps to transition a person from stranger to buyer with paid social.
BELT
Aligning your message and objectives for your audience at the right time.
01
Help the audience believe they have a need that your business can potentially fulfill.
02
Help the audience to evaluate why your offer is best positioned to give them the solution they need.
03
Lead the audience to your solution or offer them something of value in exchange for their information.
04
Help the audience to do business with you through offers and retargeting.
Want to chat about paid social for B2B SaaS?
We’re always up for a chat about paid social, without a sales pitch.
Visit our virtual office
No appointment necessary just drop in any time during office hours: 12PM-5PM PST.
Book a 30-min demo
We'll show you how paid social has worked for others and how it might work for you.