Hike SEO is a game-changing recommendation platform that empowers small businesses and agencies to master SEO without needing to be experts. Acting as a co-pilot, it makes great SEO results accessible to everyone. But entering a space filled with misconceptions and mistrust meant Hike SEO had to prove its worth to a skeptical market.
The SEO industry has a reputation problem. Years of cowboy operators promising the moon but delivering nothing had eroded trust across the board. Hike SEO’s bold claim—that anyone could achieve professional-level SEO results with their platform—was met with heavy skepticism. Establishing credibility and overcoming these ingrained doubts was the key challenge.
Hike SEO had a treasure trove of video content that showcased the expertise of its founders. Robot Social turned these assets into the cornerstone of a full-funnel marketing strategy. Instructional videos became trust-building ads, while others evolved into on-demand webinars designed to educate and convert. By focusing on the founders’ credibility and delivering tangible, actionable value, we cut through skepticism and built a loyal audience.
Trust is everything in a space like SEO. From threatened competitors to skeptical small business owners, we were met with constant scrutiny—“this can’t work,” “no way this gets results.” We leaned heavily into trust-building strategies, emphasizing expertise and transparency. SEO results take time, and the ability to reassure and educate audiences during that waiting period became a critical part of the strategy.
