Psydro is reimagining the customer review process with a two-sided marketplace that encourages higher-quality, authentic feedback. With one side generating customer reviews and the other encouraging small businesses to adopt the platform, Psydro faced the monumental task of building trust and value for two entirely different audiences.
Building a two-sided marketplace means solving two problems at once: attracting customer reviews on one end and convincing small businesses to adopt and pay for the platform on the other. Adding to the complexity, Psydro needed to reach a diverse audience—from e-Commerce stores to vehicle mechanics—each with unique needs and communication styles.
We crafted a tailored creative strategy to address Psydro’s multifaceted audience. For e-Commerce owners, vehicle mechanics, and everyone in between, we drove traffic to a custom-built calculator. This interactive tool used internal logic to show businesses the tangible value of high-quality reviews—translating trust and conversions directly into revenue. It turned curiosity into motivation, converting interest into signups.
Small businesses may share similarities, but their pain points and decision-making processes are far from uniform. Messaging had to be tailored for each niche, ensuring it resonated without alienating. The calculator proved indispensable, delivering a crystal-clear message: “You’re leaving money on the table.” By showing—not telling—the financial impact of reviews, we created urgency without offending business owners.
