Smartways, a trailblazing medical logistics company, developed a groundbreaking software to track and offset carbon emissions, achieving net-zero deliveries. Recently funded and ready for rapid growth, they needed more than customers—they needed top-tier employees to drive their mission forward. Their hiring goal? Find drivers who could be trusted as the face of their business.
Smartways didn’t just need drivers; they needed exceptional ones. These candidates had to interact professionally with doctors, own specific vehicles, and thrive as independent problem solvers. But thousands of applications meant endless filtering. We needed a system to separate the wheat from the chaff—efficiently, effectively, and without human bottlenecks.
We launched precise, high-performing online ads paired with sleek landing pages. Once a candidate clicked, they faced a chatbot-style form with visual Q&A, designed to filter out unqualified applicants. The strongest candidates flowed into a custom CMS, automating the hiring process from start to finish and saving hours of manual labor.
Creative messaging matters—our ads encouraged candidates to self-select, saving resources upfront. Navigating vaccine and mask mandates in healthcare required careful messaging, which we crafted with precision. From rulebooks to automations, we built scalable hiring tools that ensured Smartways found the right people, faster than ever.
