tab32 is an all-in-one software designed to streamline dental practices, from booking patients to managing live dental records. Fresh off their Series B financing, they needed to accelerate growth and deliver on their investors’ expectations. We were brought in to create a reliable sales pipeline and scale their marketing efforts.
Dentists were reeling from Covid’s impact—shutdowns, patient reluctance, and financial strain made investing in new software a hard sell. Many were stuck in inefficient systems but were hesitant about transitioning to something new. To succeed, tab32 had to hit the right pain points without alienating an industry still recovering from the pandemic.
We crafted a creative strategy that empathized with dentists’ struggles while highlighting the inefficiencies holding them back. A quiz, inviting users to rank the efficiency of their practice, became the perfect conversation starter for tab32’s software. Combined with our micro-budget campaign process, we built a pipeline of qualified demo bookings, seamlessly integrating leads into the tab32 sales team’s Hubspot system.
Testimonial videos are unmatched for shifting audiences from passive scrolling to active engagement—especially when edited for maximum impact. tab32’s library of customer stories became a goldmine. We also confirmed the power of quizzes as a playful yet strategic bridge from social media to meaningful business conversations. Once again, creativity and precision proved to be the winning combination.
