Tailored Pitch was a brand-new startup redefining how backlinks are built. Instead of gaming search engines, they developed a method to create content so credible it attracted organic links from news agencies and high-authority websites. The result? Peerless domain authority and unmatched SEO impact. But as an unknown player with no brand recognition and a limited budget, their biggest challenge was breaking through the noise.
With no audience, minimal brand assets beyond a logo, and a disruptive but unfamiliar service offering, Tailored Pitch faced a steep uphill climb. The SEO industry was locked into outdated practices, and convincing them to change required more than a typical campaign. Add a bootstrapped budget, and this challenge became a true test of creative marketing.
We built their brand from the ground up, crafting a bold and unforgettable identity. We launched an SEO skills challenge, stealthily teaching practitioners Tailored Pitch’s new approach. The knockout punch? A mockumentary campaign declaring the “Death of Guest Posting,” poking fun at outdated link-building methods. The low-budget, high-impact video drove massive awareness, sparked industry conversations, and brought in a flood of leads.
Breaking into a crowded market takes more than marketing—it takes a statement. By positioning Tailored Pitch as the bold new voice in SEO, we captured attention and made them unforgettable. The mockumentary proved that even startups can create buzz with creative storytelling and micro-budget campaigns. Tailored Pitch didn’t just join the SEO space—they reshaped it.
